Skip to content

How it works

Design first. Pay only if you love it.

We turned the usual web-design deal upside down. Here’s every step, in plain English.

1

Tell us about your business

A two-minute form: what you do, where you work and what you want your website to achieve. Share your current site if you have one.

Two minutes

  • Business name, what you do and where
  • Your current website, if you have one
  • What you want the site to achieve
  • Optional: logo, photos, colours you like
2

We design your website

We plan the structure, write clear copy from facts you give us and design a real, working site — mobile-first, fast and built to get enquiries.

Usually a couple of working days

  • We study your business and your current site
  • We plan pages around how your customers decide
  • Copy is written only from facts you give us or that appear on your site
  • We design and build a real, working site
3

You review it — free

You get a private link to click through on your phone and laptop. Ask for changes. There is still nothing to pay and nothing to sign.

Take your time

  • Private preview link — share it with your team
  • Check it on your phone, tablet and laptop
  • Ask for changes to wording, photos or layout
  • Still nothing to pay, nothing to sign
4

Go live, only if you love it

Pick a plan, add a domain if you need one, and we launch. We look after hosting, security, backups and edits from then on.

Typically 1–2 working days

  • Choose Essential, Business or Pro
  • Register a new domain or connect yours
  • We set up hosting, SSL, backups and monitoring
  • Launch — then send edit requests any time

Quality checks

What happens behind the scenes

Our design process has a check at every stage, so what reaches you is ready to launch.

Tested on real screen sizes

Every design is checked at phone, tablet, laptop and desktop widths before you see it.

Fact-checked copy

We never invent reviews, awards, years in business or customer numbers. If we can’t verify it, it doesn’t go on your site.

Search-ready structure

Proper headings, page titles, descriptions, schema markup and a sitemap from day one.

Licensed imagery only

Your own photos first. Anything else comes from properly licensed sources or is illustrated for you.

Looked after afterwards

Security updates, backups, uptime checks and edits are part of every plan.

Real people

You deal with a small, friendly team who answer emails properly.

If you ever leave

Clear terms, no surprises.

No upfront fee

You see your finished design before you pay anything at all.

Cancel any time

Monthly plans with no minimum term. Your plan simply stops at the end of the period you paid for.

Domain and hosting handled

We register, host and look after your domain. Leave early and you repay part of the free design ($299 in your first month and nothing from 12 months); after that you can take your domain with you. Stay 18 months and your website and domain become yours — or buy it outright.

Your content comes with you

Leave and we export the text and photos you gave us.

No invented claims

We only publish facts you give us. No fake reviews, awards or numbers.

Plain-English pricing

The price on the pricing page is the price. VAT is shown where it applies.

Let’s design your new website — free.

Two minutes to request. No card, no contract, no pressure.